This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to control the cookie preferences.
For further information on how we use, store, and keep your personal data secure, see our Privacy Policy.
What are cookies ?
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser.
These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies ?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
What types of cookies do we use ?
Essential
Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely.
Statistics
These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. These data help us understand and analyze how well the website performs and where it needs improvement.
Marketing
We don't display any advertisements on our website. So we don't store any cookies related to marketing.
Functional
These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing content of the website on social media platforms.
Preferences
These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.
How can I control the cookie preferences ?
We currently do not provide consent forms to change cookie settings on our website. We assume that if you use our website for a while, we accept that as willful consent from your side. We mainly do this to give a better user experience for our visitors.
But you can use this facility instead, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org.
Decades of research show that our brains aren’t naturally wired for reading. While speech and language are innate, reading requires multiple brain regions to work together. Unlike speech, reading is a skill we must learn through systematic teaching. But how exactly does reading work?
This is how reading works?
When you see a word like "Magic," the occipital lobe at the back of the brain first recognizes it as an image just like it would with any other object. However, the key to reading lies in connecting these images with sounds, which is the job of the phonological assembly region—an area that isn’t fully developed at birth. This part of the brain allows us to link speech sounds with letters, enabling reading..That’s why teaching reading in a systematic, step-by-step way is so important to ensure your child becomes a confident reader.
So how some kids learn to read naturally?
Some children seem to pick up reading on their own, but they often do so by relying on intuition rather than understanding the rules. For example, they might recognize and read the word “BIT,” but they don’t consciously know why the letter “I” makes the /i/ “e” sound. They may read through memorization or by picking up patterns, but without truly understanding how letters and sounds work together.
While this might seem effective at first, it’s not a reliable long-term strategy. Proficient readers learn to break down and decode words using phonics, which gives them the tools to read any word confidently.
Our program teaches this proven phonics-based approach, ensuring your child becomes a lifelong, successful reader.