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It's all about the brain

Decades of research show that our brains aren’t naturally wired for reading. While speech and language are innate, reading requires multiple brain regions to work together. Unlike speech, reading is a skill we must learn through systematic teaching. But how exactly does reading work?

This is how reading works?

When you see a word like "Magic," the occipital lobe at the back of the brain first recognizes it as an image just like it would with any other object. However, the key to reading lies in connecting these images with sounds, which is the job of the phonological assembly region—an area that isn’t fully developed at birth. This part of the brain allows us to link speech sounds with letters, enabling reading.
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That’s why teaching reading in a systematic, step-by-step way is so important to ensure your child becomes a confident reader.

So how some kids learn to read naturally?

Some children seem to pick up reading on their own, but they often do so by relying on intuition rather than understanding the rules. For example, they might recognize and read the word “BIT,” but they don’t consciously know why the letter “I” makes the /i/ “e” sound. They may read through memorization or by picking up patterns, but without truly understanding how letters and sounds work together.

While this might seem effective at first, it’s not a reliable long-term strategy. Proficient readers learn to break down and decode words using phonics, which gives them the tools to read any word confidently.

Our program teaches this proven phonics-based approach, ensuring your child becomes a lifelong, successful reader.

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